Two cents has developed his expertise level to mobility. We are now working for a tire center, Redant. For their subsidiary in Brussels, they were looking for some guidance regarding communication messages and how to boost tehir local visibility. As an answer tot hat, we organised a strategic ‘sprint’ of 3 hours with them to
For the Renovatiedag, which takes place in May 2022, we created a modernised logo and visual identity. But we also took a deep dive and defined the personas for the main target groups: end consumers with a renovation project and participating architects. The communication messages were then adjusted to fit the needs of each persona.