A new look & personas for Renovatiedag

For the Renovatiedag, which takes place in May 2022, we created a modernised logo and visual identity. But we also took a deep dive and defined the personas for the main target groups: end consumers with a renovation project and participating architects. The communication messages were then adjusted to fit the needs of each persona. Finally, the media plan was challenged with several new initiatives, which will give an extra boost to the event.