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At the PRGN Awards 2025, we won Silver in the “Influencer Campaign” category for an original B2B collaboration with Schneider Electric. Designed to engage young electricians, the campaign focused on authenticity and proximity rather than product promotion. By partnering with a trusted industry influencer – L’Électricien (Mathieu Huyghe), the message was shared through practical advice
Frédéric François, Managing Partner at Two Cents Agency, has been elected as the new President of the Public Relations Global Network (PRGN), a worldwide organization uniting more than 50 independent PR agencies. His term began at the end of October 2025 during the PRGN conference in Nairobi. As President, Frédéric aims to strengthen collaboration, knowledge
Frédéric François, Managing Partner at Two Cents Agency, has been elected as the new President of the Public Relations Global Network (PRGN), a worldwide organization uniting more than 50 independent PR agencies. His term began at the end of October 2025 during the PRGN conference in Nairobi. As President, Frédéric aims to strengthen collaboration, knowledge
Daylight Academy is a free training program designed for architects and interior architects. Its ambition is to integrate natural light from the very first stages of a project, rather than considering it as a finishing touch. Designing with natural light leads to more pleasant and versatile living spaces and it supports compliance with European environmental
For the Renovatiedag, which takes place in May 2022, we created a modernised logo and visual identity. But we also took a deep dive and defined the personas for the main target groups: end consumers with a renovation project and participating architects. The communication messages were then adjusted to fit the needs of each persona.
Since this year we are proud to be a member of the ACC, Association of Communication Companies. We have already had a first taste of their dynamic way of working: participating in a first work meeting, gathering knowledge in one of the many trainings offered and gaining new insights on hot topics from our sector.
The Fire Brigade of Brussels and Two Cents joined forces to start up some influencer marketing campaigns. Thanks to our expertise we developed a prevention campaign on fire safety during the holidays where some influencers pointed out the risks during the end of the year celebrations such as fire danger and CO intoxication. Further on
Last Sunday the sixth edition of the Journée de la Rénovation was held. We registered 1.800 visitors thanks to smart digital, radio and magazine campaigns, combined with attractive contests and an investment in press relations, resulting in numerous articles on the presented projects. A real 360° communication campaign by our team, which led to a
Even in this coronavirus period, we are not sitting still, and neither are our clients. Schneider Electric Belgium has been a satisfied client for many years for our PR, digital marketing and media buying services. After some internal shifts, they decided to also entrust to us the social media management of their Facebook, LinkedIn and
The Italian company CLS iMation launches itself on the Belgian market, and we are assisting them! CLS iMation is specialised in the automatisation and digitalisation of maintenance processes. Now it expands its activities to Belgium, Luxemburg, The Netherlands, Portugal and Spain. Thanks to our membership of the international PR network PRGN, we participate in a
Good news: the German company HUF HAUS, specialised in prefabricated houses, entrusts us with their press relations! HUF HAUS has flourished all over the world, with its refined design, big glass surfaces and wooden construction. Since 2019, it is present on the Belgian market. We will use all our expertise to increase the visibility of
Even in times of Corona there is good news. Two cents has started a brand new cooperation with BVA Auctions, partner of our client Troostwijk and part of the international group TBAuctions. The online auction platform BVA Auctions is working at full force, thanks to safe at home delivery service and a substantial offer for
For its 61th edition, the country’s biggest construction and renovation fair again made use of the services of Two cents. We took care of a professional communication with the press, from the organisation of the exclusive avant-première to writing several press releases. In this way audiovisual media, newspapers and magazines had plenty of material to
Like every year during Batibouw, we organised our press event ‘Building Together’, which took place on Wednesday 4 March. Together with journalists, clients and of course Two cents, this edition was one to remember. During the afternoon, the press discovered our clients’ newest products in an interactive way. In the evening, we all gathered in
New CEO Schneider Electric Belgium in the press. Since 2014 we manage the press relations of the Belgian department of Schneider Electric. In this light we organised an exclusive meeting between David Orgaz d’Hollander, the new CEO of Schneider Electric Belgium, and the editorial office of the financial newspaper L’Echo. We also took care of
The Brussels’ Holiday Fair is coming quickly! Last week, we invited journalists to the fair’s press conference, organized this year at the Embassy of Cuba, country in the spotlight for this 62nd edition. A unique occasion for them to discover what’s new for this edition and the latest trends of the sector.
On Tuesday December 10, no less than 75 people attended the annual Batibouw press conference. The organisers presented the renewed concept of the fair in the magnificent Ambassador hall of Hall 10 of the Heysel. Two cents will again take care of press relations for the fair, which will be held from Saturday February 29
For the 71th edition of the international agricultural fair Agribex, organiser Fedagrim once again entrusted the media buying of the fair to Two cents. Promotion for the exhibition, which took place from 3rd to 8th December, was made in more than thirty agricultural media in Belgium, but also in France and in the Netherlands. The
FISA trusted Two cents to carry out its press relations for the fall edition of the “Salon de l’Alimentation”. Both the ‘traditional’ press and bloggers & influencers were present, to visit exhibitors and/or to participate in culinary workshops. No less than 60,185 people visited the fair, a great success!
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