Mobicar & Strategy

Two cents has developed the communication strategy of the caravan and motorhome fair Mobicar 2018. The strategy included the creation of the Mobicar Magazine, spread through daily press, a TV and radio campaign with creative and engaging spots, a great activity on social media, a nice media relations campaign and influencer actions. All those actions to the target audience of the fair (Belgians looking for a new way to go on holiday) have paid off. Mobicar 2018 closed its doors with a broken record of 25.954 visitors. In comparison, the 2017 edition has brought 18.451 visitors. A great increase that we can be proud of.