Infosecurity & 360° communication

For the professional fairs Infosecurity.be and Data & Cloud Expo, Two cents was in charge of the creation of the independent seminar’s program. The advisory groups put forward over 30 experts, who were given a presentation slot at the fair. During their presentations, various topics were discussed, and solutions to present issues related to data, cloud and security were introduced.
Besides this, we ware also in charge of the media relations. We contacted the daily and specialized press to encourage them to visit the fair and conduct an interview with an expert or about a theme on the program.
Finally, we handled the digital campaign from A to Z. We brought to life adapted content which were then boosted to the fair’s audience. We also realized promotion campaigns through Google Adwords channels, such as Search, Display and Remarketing. All of this was part of an integrated strategic approach.