Two cents wins Silver at the PRGN Awards 2025 for an Influencer Campaign

At the PRGN Awards 2025, we won Silver in the “Influencer Campaign” category for an original B2B collaboration with Schneider Electric. Designed to engage young electricians, the campaign focused on authenticity and proximity rather than product promotion. By partnering with a trusted industry influencer – L’Électricien (Mathieu Huyghe), the message was shared through practical advice and real on-site demos. 

This approach, deeply rooted in the reality of the profession, succeeded in engaging a demanding professional community while delivering measurable results: +30% average engagement, record organic reach, and a clear increase in brand awareness. 

A great success for a B2B campaign proving authenticity and performance can truly go hand in hand.