Two cents stands with World Diabetes Day

On November 14, World Diabetes Day, we support the Association du Diabète and Diabetes Liga in raising awareness about the serious, yet often overlooked, complications of diabetes.

We are contributing to this initiative with a complete communication strategy: a digital media campaign, TV and out-of-home advertising, press relations, and targeted actions to reach a broad and engaged audience.

Our goal is to shed light on the ‘invisible’ realities of diabetes, to promote better understanding of the disease and encourage early detection and appropriate medical follow-up.