Seafood Expo & Media relations

The 27th edition of Seafood Expo got off to a flying start. For this year’s fair, Two cents is in charge of media relations! During 3 days, we will welcome more than 100 international journalists looking for the latest trends in seafood and packaging.

kreon & Media relations

During the designfair in Milano, kreon invited a few journalists to discover its design innovations. Two cents was in charge of media selection, contact with journalists and press texts in the build-up to the fair. On site, we visited the headquarters of retailer VéGé, which is equipped with kreon solutions. Of course, we didn’t miss the visit of the Milanese showroom, after which the journey continued to the Experience Design B&B. The trip ended with a cocktail inside the showroom, between all the kreon’s creations.

Hansgrohe & Media Relations

Next week, we will walk through the hallways of ISH with some journalists. On this occasion, they will be the first to discover Hansgrohe’s novelties for 2019.

Our event “Building Together”

On Tuesday 26 February we organised our well-known “Building Together” event during Batibouw. Journalists, clients and the entire Two cents team met each other in a relaxed atmosphere. First, the journalists discovered the innovative new products of our Batibouw clients at their booths. The event finished with a fun and exciting network event at Salon 58. We’ll meet up again next year at Batibouw!

Batibouw & Media Relations

60 years of Batibouw and 20 years of Two cents being their press partner! From Thursday February 21 to Sunday February 3, Two cents invites more than 300 journalists to visit Batibouw. Tv, radio, magazines, newspapers, professional and general press from all over Belgium: everyone will be present at the biggest construction and renovation fair in Belgium.

Campaway & Strategy

To launch a website with original content written by our project managers and to communicate about it in every way: that’s what Two cents did this year for Campaway, the new lifestyle platform for travelers willing to plan a caravan or camper road trip. Writing articles for the blog, media relations, mailings, community management on instagram and digital campaigns, we take care of everything. Advanced Fair will also take care of the presence of Campaway on strategic events this year.

Journée de la Rénovation & Events

The Journée de la Rénovation makes its comeback for a fifth edition on 5 May 2019. Like every year since its creation, Two cents will handle the organization of this event in Wallonia and in Brussels in partnership with the magazine « Je vais Construire »/« Ik ga bouwen ». Our team takes care of everything: event, media buying and partnerships, media relations, social media and digital campaigns. During the 4 previous editions, almost 150 projects have been presented to more than 8000 interested visitors.

Husqvarna & Media Relations

With a very strong experience of 330 years, Husqvarna is synonym of innovation in terms of forest, parks and gardens. In 2019, Two cents and Husqvarna have decided to work together, especially for media relations actions, press trips and influencers actions. Two cents has the mission to strengthen the visibility of the Husqvarna brand, and to put forward their technological innovation.

Hansgrohe & Media relations

2019 got off to a good start for Two cents. Hansgrohe has decided to trust us for their media relations for this year filled with key moments for the brand. On the menu this year: Batibouw, ISH, Tour de France and various new features. We are thrilled to lead those new projects.

Batibouw & Media relations

On Thursday 13 December, Two cents has invited 80 journalists for Batibouw’s yearly press conference, the kick off the 60th edition. At Kanal – Pompidou center, the former Citroën garage on the Brussels’ canal, the organizers introduced the themes, projects and events around Batibouw 2019. Two cents will also oversee the media relations during the fair, from Thursday 21 February to Sunday 3 March.

Salon des Vacances & Media relations

Two cents is ready to go to Salon des Vacances! Fisa has decided once again to choose us for their media relations. This time, we work for Salon des Vacances, which will take place from 7 to 10 February 2019. We will do what it takes to bring even more people to the fair. On the menu: impact in traditional media and blogger actions!

Kreon & Media relations

Two cents heeft het licht gezien! Vanaf november vertrouwt Kreon, toonaangevende verlichtingsproducent, haar persrelaties toe aan Two cents. We zullen de media-aankoop en persrelaties verzorgen, met onder andere de redactie van persberichten bij productlanceringen, het bezoek van project cases en de uitwerking van expertinterviews. Van zodra de strategie in Belgë werkt wordt deze door Two cents uitgerold in heel Europa en de Verenigde staten via ons PRGNnetwerk.

Two cents has seen the light in November! Kreon, the “avant-gardist” lighting designer decided to put their trust in us for media relations. We will take care of their media planning and media relations, including the writing of press texts in the context of product launches, the visit of key projects and the setting of expert’s interviews. Once the strategy is established in Belgium, Two cents will implement it Europe and in the USA through its PRGN-network.

Mobicar & Strategy

Two cents heeft de strategie van de motorhome- en caravanbeurs Mobicar 2018 ontwikkeld. De startegie werd gebaseerd op volgende acties : de creatie van een eigen Mobicarmagazine dat werd verspreid via de kranten, een radio- en tvcampagne met creatieve en wervende spots, een actieve aanwezigheid op sociale media en een sterke PR- en influencersactie. Via deze acties hebben we de doelgroep van de beurs (Belgen op zoek naar een ander type vakantie) kunnen bereiken en aantrekken naar de beurs. Mobicar 2018 kreeg een recordaantal van 25.965 bezoekers, en dit tov 18.451 in 2017. Een nooit geziene stijging waar ons heel team zeer fier op is !

Two cents has developed the communication strategy of the caravan and motorhome fair Mobicar 2018. The strategy included the creation of the Mobicar Magazine, spread through daily press, a TV and radio campaign with creative and engaging spots, a great activity on social media, a nice media relations campaign and influencer actions. All those actions to the target audience of the fair (Belgians looking for a new way to go on holiday) have paid off. Mobicar 2018 closed its doors with a broken record of 25.954 visitors. In comparison, the 2017 edition has brought 18.451 visitors. A great increase that we can be proud of.

Two cents sponsors the media relations of the new non-profit making association Plateforme Prévention Cambriolages/Inbraak Preventie Platform. This new platform wishes to inform Belgians about risks and consequences of burglary. For this purpose, the association launches, on a biennial basis, a national survey in partnership with iVOX, focused on a diverse angle connected with burglary prevention. It helps to better understand how Belgians deal with home security. Furthermore, it provides a tool to adapt to the topical interest. Two cents is the main sponsor of this initiative and is in charge all the communication. Besides media relations, Two cents will also handle social media and events for the association.

Thomas & Piron & Media relations

Afgelopen donderdag gaf Thomas & Piron het startschot voor het vastgoedproject Plateau D’Erpent. We nodigden journalisten uit bij het leggen van de eerste steen van deze toekomstige wijk. Kranten, lokale media en gespecialiseerde magazines waren talrijk aanwezig !

Last Thursday, Thomas & Piron launched the Plateau D’Erpent’s real estate project. We invited journalists for the laying of the foundation stone for the future area. The daily, local and specialized press were present at the event!

Festool & Media relations

Festool, the specialist in electrical tools for professionals entrust Two cents for their media relations. We will be responsible for the writing, sending and follow-up of press texts on wood construction and renovation for the participation of Festool at the Prowood, Install Day and Roof Day fairs.

Niko & Media relations

Niko, the Belgian expert of Home Control has decided to participate in our media action “Building together 2019”. Building Together is an action which gives to the exhibitors the chance to generate great visibility around and during the fair in the specialized medias and in the daily press. A press action with great effectiveness at low costs. Other participating members are: AEG, Radson, Daikin, BRAINBOX, DDG, Facq, LWP, Rensen and Thomas & Piron.

Antwerpen_ARTFAIR-two-cents

Art3F trusts Two cents for the handling of their media relations for their contemporary art fair which will take place from 11 to 14 October at Antwerp Expo. Two cents will also handle the media strategy, the setting of partnerships, the planning, and the media buying.

Troostwijk & Media relations

Have you heard of the auction of Océade? The famous aqua theme park in Brussels will close its doors at the end of September and is selling its whole infrastructure. The media action realised by Two cents ensured that the media talked about the auction. Thanks to this media attention, Troostwijk benefits from an added awareness and from the fact that increasingly more companies are informed about the services provided by Troostwijk. For the ones who want to have a last swim, the park is open until 30th of September.

Zomeractie persrelaties Two cents

Two cents launches her summer story for its “home” clients on interior climate. Approaching summer, what are the solutions to make interior climate more pleasant? That’s the question that Two cents asked herself within sight a very hot summer. Home interior climate is not to be neglected when external temperatures are searing hot. Two cents’ clients that are offering solutions have responded with a joint press text under the form of tips and tricks to make interior temperatures more pleasant.