Two of our clients organized a joint press event on 21 May! The Agence de Promotion Immobilière du Brabant Wallon and Thomas & Piron Bâtiment called on Two cents to ensure the media coverage for the launching of their great real estate project in Wavre: The Val Véna. A dozen of media (local and specialized press, TV, radio) were on site to discover the future neighbourhood which will be constructed on the former site of the Athénée Folon.
Photo credit: Thomas & Piron
Earlier this month, PRGN’s semi-annual congress took place in Amesrfort. The Public Relations Global Network gathers more than 50 public relations companies from around the world. As Belgian member, Two cents couldn’t miss this event! On the program: interesting conferences on the evolution of the sector, brainstorming sessions on trending topics, examples of successful campaigns, best practices and a lot of networking. The importance and the advantages of being a member of the biggest worldwide network of public relations proved once again to be obvious.
During the designfair in Milano, kreon invited a few journalists to discover its design innovations. Two cents was in charge of media selection, contact with journalists and press texts in the build-up to the fair. On site, we visited the headquarters of retailer VéGé, which is equipped with kreon solutions. Of course, we didn’t miss the visit of the Milanese showroom, after which the journey continued to the Experience Design B&B. The trip ended with a cocktail inside the showroom, between all the kreon’s creations.
On Tuesday 26 February we organised our well-known “Building Together” event during Batibouw. Journalists, clients and the entire Two cents team met each other in a relaxed atmosphere. First, the journalists discovered the innovative new products of our Batibouw clients at their booths. The event finished with a fun and exciting network event at Salon 58. We’ll meet up again next year at Batibouw!
60 years of Batibouw and 20 years of Two cents being their press partner! From Thursday February 21 to Sunday February 3, Two cents invites more than 300 journalists to visit Batibouw. Tv, radio, magazines, newspapers, professional and general press from all over Belgium: everyone will be present at the biggest construction and renovation fair in Belgium.
With a very strong experience of 330 years, Husqvarna is synonym of innovation in terms of forest, parks and gardens. In 2019, Two cents and Husqvarna have decided to work together, especially for media relations actions, press trips and influencers actions. Two cents has the mission to strengthen the visibility of the Husqvarna brand, and to put forward their technological innovation.
On Thursday 13 December, Two cents has invited 80 journalists for Batibouw’s yearly press conference, the kick off the 60th edition. At Kanal – Pompidou center, the former Citroën garage on the Brussels’ canal, the organizers introduced the themes, projects and events around Batibouw 2019. Two cents will also oversee the media relations during the fair, from Thursday 21 February to Sunday 3 March.
Two cents is ready to go to Salon des Vacances! Fisa has decided once again to choose us for their media relations. This time, we work for Salon des Vacances, which will take place from 7 to 10 February 2019. We will do what it takes to bring even more people to the fair. On the menu: impact in traditional media and blogger actions!
Two cents has seen the light in November! Kreon, the “avant-gardist” lighting designer decided to put their trust in us for media relations. We will take care of their media planning and media relations, including the writing of press texts in the context of product launches, the visit of key projects and the setting of expert’s interviews. Once the strategy is established in Belgium, Two cents will implement it Europe and in the USA through its PRGN-network.
Two cents sponsors the media relations of the new non-profit making association Plateforme Prévention Cambriolages/Inbraak Preventie Platform. This new platform wishes to inform Belgians about risks and consequences of burglary. For this purpose, the association launches, on a biennial basis, a national survey in partnership with iVOX, focused on a diverse angle connected with burglary prevention. It helps to better understand how Belgians deal with home security. Furthermore, it provides a tool to adapt to the topical interest. Two cents is the main sponsor of this initiative and is in charge all the communication. Besides media relations, Two cents will also handle social media and events for the association.
Festool, the specialist in electrical tools for professionals entrust Two cents for their media relations. We will be responsible for the writing, sending and follow-up of press texts on wood construction and renovation for the participation of Festool at the Prowood, Install Day and Roof Day fairs.
Niko, the Belgian expert of Home Control has decided to participate in our media action “Building together 2019”. Building Together is an action which gives to the exhibitors the chance to generate great visibility around and during the fair in the specialized medias and in the daily press. A press action with great effectiveness at low costs. Other participating members are: AEG, Radson, Daikin, BRAINBOX, DDG, Facq, LWP, Rensen and Thomas & Piron.